{"id":556,"date":"2021-06-28T10:05:29","date_gmt":"2021-06-28T10:05:29","guid":{"rendered":"https:\/\/www.alai.pt\/?p=556"},"modified":"2021-06-28T10:24:03","modified_gmt":"2021-06-28T10:24:03","slug":"mercado-reinventa-se","status":"publish","type":"post","link":"https:\/\/www.alai.pt\/en\/2021\/06\/28\/mercado-reinventa-se\/","title":{"rendered":"market reinvents itself"},"content":{"rendered":"
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Real estate in 2021: the traditional reinvents itself and the doors open to new businesses<\/h1>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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A JLL study reveals that, despite the uncertainty caused by the pandemic, the sector has everything to remain dynamic and on the investors' radar.<\/h2>\n

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Given the impossibility of predicting and controlling the future, scenarios can be drawn up for what is to come, based on indicators and experience. And everything points to the fact that, even in the face of the uncertainty generated by the Covid-19 pandemic crisis, real estate is back in business and show up resilient<\/a> in a year that, according to JLL, will be \u201cpositive\u201d, despite everything. THE diversification <\/strong>will be the watchword, with emerging segments<\/strong> to open the doors to new businesses, at the same time as the traditional sectors will have to reinvent themselves.<\/strong> Pedro Lancastre, general director of the consultancy, says he is optimistic and \u201cmoderately confident\u201d, noting that the sector \u201cis not stopped\u201d and that it will continue to resist and be seen as an investment refuge.<\/p>\n

If \u201cresilience\u201d was the watchword in the real estate market in 2020, \u201cdiversification\u201d will be the dominant trend in 2021, according to JLL. This is, in fact, one of the main conclusions of the Market 360\u00ba study, presented this Tuesday, January 26, 2021, in which the consultant presents a balance of the real estate market activity in 2020 and launches the perspectives for its development this year.<\/p>\n

For the general director of JLL, Portugal \u201ckeeps\u201d the attractiveness factors that, in recent years, have distinguished us internationally. \u201cWe have a place on the global map and we can capture a slice of the greatest liquidity<\/strong> which will be aimed at the real estate market in the current situation, in which the interest rates will remain low<\/a>. In addition, we are well positioned to take the lead in the race to attract more talent and more companies, and may also be an important hub for many people who will start working from home\u201d, defends the responsible.<\/p>\n

Pedro Lancastre recalls that the pandemic has boosted trends that were still "shy", such as the telecommuting<\/a> and online commerce, and that this necessarily implies structural changes in the role of offices and retail,<\/strong>\u00a0as well as in the relationship with its users, since they are no longer spaces of mere convenience to be spaces of experience. \u201cIt is inevitable that these two types of real estate will reinvent themselves, as that is the only way they can be attractive, whether from the perspective of occupation or investment. This is a moment of great transformation, but also of new opportunities\u201d, defends the general director of JLL Portugal.<\/p>\n

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Bet on alternative segments<\/strong><\/h2>\n

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The alternatives segment continues to expand and is under the \u201ceyes\u201d of those who want to invest. A trend that should also mark this year. Gon\u00e7alo Santos, Head of Development, recognizes that, despite an insignificant break in the licensing rhythm (-5%), the promotion sector is affected by the uncertainty brought about by the pandemic, \u201cwith prudence remaining as a strategy of many operators \u201d, also referring to other structural constraints, such as the delay in licensing and restrictions on funding.<\/p>\n

Still, the responsible reveals that 2020 had a lot of activity, especially assets for use residential, the \u201cpandemic champion\u201d segment <\/strong>which should maintain a positive performance throughout this year. In his perspective, the way in which the vaccination plan will take place and this 3rd wave of the pandemic will be decisive for the resumption of confidence in the sector.<\/p>\n

Housing, he says, will be one of the most dynamic segments in real estate development in the short term, with a wide range of targets, including both projects for sale and lease, in addition to alternative uses including student and senior residences . \u201cThere is a lot of liquidity and great opportunities in the Portuguese market, so that, once confidence is restored, the year has conditions for the start of very relevant operations in the promotion\u201d, he adds.<\/p>\n

THE home built for lease (multifamily)<\/a><\/strong> it is, therefore, one of the emerging segments with the greatest attention from investors and developers, with Portugal presenting a very consistent potential demand base and very attractive development opportunities compared to other European markets \u2013 this study produced by JLL, and featured in idealista\/news<\/a>, explains what it is and what strength this segment may have in the country.<\/p>\n

Without wanting to go into too much detail about the project, Gon\u00e7alo Santos revealed that an operation was under 'due diligence'. 500 fireworks for Almada,<\/strong> with a part dedicated to leasing. \u201cIt's well under way\u201d, he adds.<\/p>\n

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Residential remains \u201cfirm\u201d and the layout of the houses is already changing<\/strong><\/h2>\n

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The residential segment remains \u201cfirm and showing its race\u201d. The words are from Patr\u00edcia Bar\u00e3o, Head of Residential of the consultant. The responsible makes a very positive balance of the year 2020 for this segment, adding that the number of homes sold was only 8% below the previous year (2019), but that, on average, more was invested for each house.<\/p>\n

Even with a drop in the number of units, there was a business volume similar to 2019, with about 25.6 billion reached in the country. You international buyers maintained interest <\/strong>in Portugal and should continue here. \u201cPortugal remains on the radar of international investors. We are a safe country that offers extraordinary conditions. This year will be very dynamic for the residential market\u201d, he guarantees.<\/p>\n

Patr\u00edcia Bar\u00e3o also recalled that prices remained stable throughout this past year, which is something \u201ctruly remarkable\u201d, contradicting the most pessimistic scenarios of falling prices. Still, and for 2021, the responsible admits downward corrections<\/a>. \u201cI don't foresee a drastic reduction in prices. I predict that there will be some price correction in specific locations, due to the decrease in demand for these areas. They are corrections\u201d, he explains.<\/p>\n

For 2021, the responsible also highlights the growing diversification in the product to be made available, from the outset to target audiences, with an increase in the offer for the middle class, but also in the layout of the houses, which are being adjusted to meet post- pandemic, with greater integration of outdoor spaces and home office spaces.<\/p>\n

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Global liquidity on its way to real estate?<\/strong><\/h2>\n

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Despite the pandemic, 2020 was the third best year ever in real estate investment <\/a>in Portugal, with 2,700 million traded and yields that remain at historic lows. According to the JLL study, more than half (55%) of this investment made in 2020 was concentrated in the first quarter of the year, when Covid-19 had not yet arrived in Portugal. The majority (40%) was channeled to the retail segment, followed by offices (34%) and hotels (16%). \u201cThis is proof that investors are still very attentive to Portugal and that they trust our market\u201d, comments Fernando Ferreira, Head of Capital Markets.<\/p>\n

As for 2021, he says, \u201cthere is no doubt that foreign investors will remain in the market and that, in parallel, there will be a diversification of investment sources, both in terms of nationalities and investor profiles\u201d.<\/p>\n

Fernando Ferreira explains that there is a lot of liquidity globally,<\/strong> \u201cbecause a lot of capital that was previously directed to the financial market will be looking at real estate\u201d. Therefore, according to the official, Portugal has good possibilities to capture a share of this liquidity, as it maintains solid indicators in the core segments and offers diversification in the segments to invest, "with very interesting yields, as is the case with the multifamily", although this diversification of investors and segments should also result in \u201clower average investment tickets\u201d.<\/p>\n

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Offices and retail start to reinvent themselves<\/strong><\/h2>\n

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The more traditional real estate segments, such as offices and retail, are beginning to reinvent themselves, in an attempt to circumvent some of the obstacles brought about by the pandemic. The sanitary crisis has made teleworking mass, and some businesses have ended up being interrupted or postponed, says Mariana Rosa, Head of Leasing Markets Advisory, but again emphasizes that this will not dictate the end of the offices.<\/p>\n

The responsible for JLL acknowledges that the pandemic caused the companies rethink their real estate strategies<\/strong>, \u201cwhich delayed several processes and explains the break in occupation\u201d. Even so, Lisbon registered a take-up of 138,000 m2 and Porto another 54,000 m2, with a tendency to demand for larger areas. Furthermore, in both cities, 30% to 50% of the offices under construction are already guaranteed occupancy, \u201cwhich opens up good prospects for this year\u201d.<\/p>\n

Still, it's time to diversify, especially through the redesign and reinvention of spaces. Teleworking is here to stay, but several companies suffered from the lack of relationship between teams and it will be necessary to rethink this model. Everything points to a hybrid model, <\/a>where working at home coexists with working at the office, a place increasingly destined for socialization, networking and collaborative work, according to the responsible.<\/p>\n

\u201cCompanies are adapting to this new reality and an office that responds to these new needs will also become a driver of demand, along with location, technological capacity or corporate visibility\u201d, explains Mariana Rosa.<\/p>\n

Retailers will have to follow the same path of reinvention, one of the most affected by the pandemic, suffering from the closure of stores and restriction in the flow of people and tourists. Shopping centers and high street retail in tourist areas felt the negative effects of the pandemic, as well as restaurants, which stand out as one of the most penalized business areas.<\/p>\n

"If, on the one hand, proximity and convenience commerce is here to stay, retail is going through a time of paradigm shift, in which the store can no longer be just a space for commercial exchange, but has to appeal to emotions and provide a experience for those who visit. This will have a major impact on the way retail real estate will be designed\u201d, notes Patr\u00edcia Ara\u00fajo, Head of Retail.<\/p>\n

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Industrial and Logistics "wins"<\/strong><\/h2>\n

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Also noteworthy is the re-invigoration of industrial and logistics real estate, which has to respond to an exponential increase in demand in the context of the e-commerce boom, being one of the segments that stands to gain from the new pandemic scenario.<\/p>\n

\u201cThe volume of online sales has tripled and this has imposed the need for new storage units, especially in the last phase of the delivery process, the so-called last mile units. This increase in demand, which did not find an echo in the available supply, had a positive impact on rents in 2020. There is no doubt that this segment will have great dynamics this year in terms of demand, accompanied by the qualification of the offer\u201d, notes Mariana Rosa.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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